Audi unveiled the E-Tron, a battery-powered crossover that's due to hit showrooms later this year, during a big Monday night bash in Tesla Inc.'s backyard. Mercedes-Benz revealed its own electric crossover earlier this month, and BMW showed off another Tesla-fighting concept model on Sunday.
Though headlines deem every new electric offering a "Tesla Killer" and automakers around the world have been coveting Tesla's stock valuation and clean-car reputation for years, the series of events shows Elon Musk's company is on the verge of seeing more serious competition from the leaders in automotive luxury.
Audi's first fully electric auto will be made in Brussels and will arrive in the U.S. during the second quarter of 2019, the company said in an emailed statement. The five-seater starts at $74,800 and will qualify for the $7,500 federal tax credit. Audi unveiled the E-Tron at the site of an old Ford plant in Richmond, California, across the bay from San Francisco and roughly 35 miles north of Tesla's sole auto assembly plant in Fremont.
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